Peter Sims

Peter Sims is the author of Little Bets (a forthcoming book from Simon & Schuster: Free Press) which is about a creative process of experimental innovation that uses little bets to build up to great outcomes. Previously, Peter was coauthor with Bill George of True North, the nationally bestselling book that The New York Times called “one of the most important books on leadership to come along in years.” He has been published in Harvard Business Review, Fortune, and USA Today. 

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